Moonbase Labs
- Creative Fields Creative Direction, Identity
- Client Moonbase Labs
Moonbase Labs is an art collective cofounded by a bunch of artistic nerds with a passion for light and sound – Matthew Callaghan, Jon Van Buren, Dev McElhinney, and myself. We produce interactive experiences with custom designed LED display technology, including hardware and software.
I crafted this logo with all-custom typography to give us a cool identity for our printed circuit boards, T-shirts, and social presence – both to inspire ourselves as a team with the kind of cyberpunk edge we grew up in love with, and to catch the attention of other geeks in the lighting & electronics space.
The project has taken us through a fascinating journey of the full technology stack, from developing visual mixing software and the server for the lighting rig, electronics, generative/algorithmic art, to carpentry, metalworking, and physical installation design.